About

OUR STORY

ROOTS is a digital magazine devoted to all things sustainable and inclusive with a focus on fashion, beauty, home design and visual arts. The magazine is made for the consciously responsible consumer who loves fashion, but realizes the industry is flawed and needs to be reimagined and rebuilt.

The name ROOTS has many implications, most notably the origins of the products we buy, but it's also related to the theme of nature and where it fits into the fashion industry. The name also pertains to our cultural backgrounds, implying that we have all come from somewhere and we will always carry this identity with us.

Here at ROOTS we make sure to only include brands or designers who are positively influencing sustainability or inclusivity, but we also want to give exposure to smaller creators who have not been given a platform to show their talent.

ROOTS is ready to disrupt the industry, are you?

T H E T E A M

Our BRAND AMBASSADORS

MArina testino
@marinatestino

Céline Semaan
@celinecelines

Jemma Finch
@jemmafinch_

OUR MISSION

Roots mission as a digital magazine is to raise awareness about the harmful effects to our planet and society caused by the fashion industry, and provoke change within the movement.

SUSTAINABILITY

The Fashion industry negatively impacts the sustainability of our planet in many ways, most importantly through waste, harmful chemical and plastic pollution, and carbon emissions.

INCLUSIVITY

Roots stresses the importance of inclusivity within the industry to ensure that people of all shapes and sizes are represented. We also want to further explore the ways in which consumerism has impacted us.